Buying low: Why I'm covering IndyCar racing at a low ebb
At the end of 2007, I made a decision that, at the time, I thought was for the best: I retired from writing about racing.
I was burned out. I had spent 10 years covering NASCAR, Formula 1 and IndyCar racing, and I wasn't enjoying it anymore. I was disillusioned by politics, tired of swimming upstream against more established professionals in the business, and I felt like I was out of original ideas. It was time to do something else, I thought.
But mostly, the catalyst behind my retirement was Earl's death.
Earl Ma was my friend and writing partner for almost all of the decade I spent in the racing media. He died of complications from cancer soon after the 2007 Indianapolis 500. And when he went, so did much of my enthusiasm for the hobby we both shared.
But here I am, back at the grind once again... and again, it's also because of Earl.
I'm not going to go into the whole story about Earl and me and how we came to share our passion for motorsports. I've already written that story - you can read it if you want.
What's critical to the story I'm writing now is that Earl Ma, who was the most uptight Hawaiian I've ever met, was also one of the biggest IndyCar fans on earth. He was a bigger IndyCar fan than me, and that's saying something considering that I was born on race weekend in Indianapolis' Methodist Hospital and spent my first years in an apartment just down the road from the Brickyard.
In fact, Earl's last foray into the world before he died in a Hawaiian hospital bed was a trip to the Indy 500. He was in a wheelchair and was as weak as a kitten. His usual intensity - which in previous years was so strong that he would spend up to 48 hours without sleeping in order to edit his photographs and work on building custom models - was gone. But nothing was going to keep Earl from being where he felt he belonged during the final weeks of May - at the Indianapolis Motor Speedway.
Earl loved Indy. He hated the Indy Racing League when it was formed and he tended to side with CART and, later, Champ Car when involved in debates about the sport. But Indy was always special. No politics, no disagreements on philosophy, no current events could ever change that for Earl. The 500 was the Greatest Spectacle in Racing. Period.
Maybe that's why we bonded so well at first. As we worked together, we learned that our writing and photography styles were very complementary, but that love of Indy was the foot in the door for both of us. And as the years went by, as my cynicism over the sport of auto racing increased by exposure to the business thereof, Earl helped me to keep being a fan of Indy and IndyCar racing. His sense of wonder and enjoyment about Indy never dimmed.
I've thought about that a lot over the past year. After Earl died, so did our joint publishing endeavor. I didn't have the heart to continue it without Earl and his enthusiasm. And for two years, I enjoyed staying out of the rat race. I didn't miss the food line at the media center. I didn't miss the sweat-soaked photo vest and the dust-caked camera lenses. I had no remorse about the lack of e-mails telling me I didn't know what I was talking about, or even the phone calls at home from Fred Nation to talk about my latest column about Tony George.
But I did miss Indy.
I haven't been back to the Brickyard since Earl died. It's strange how you miss a racetrack with troughs for urinals, yellow-shirted security guards who like to channel Vogons, and a location that really isn't in the most picturesque part of the city. But being away from Indianapolis - in body and spirit - left a hole that I felt needed to be filled.
This is going to sound cheesy, but I also felt like Earl's memory was prodding me to get back to work. The only guilt I felt about retiring was that I was giving up on something to which Earl devoted a lot of time and effort. He wouldn't have wanted me to give it up just because he wasn't there to help keep me going.
So towards the end of 2009, I belatedly decided that Earl was right. I didn't just owe it to him to get back into the game - I owed it to myself, because Indy is too much a part of me to give up on it.
Does it make sense for me to be blogging about IndyCar racing at a time when the sport is at its lowest point in years? Maybe not to people without such a sentimental link to the subject matter. Money is tight, people are having a hard time finding rides, and there's a power vacuum at the top that has everyone uncertain about the future. NASCAR monopolizes American pop culture's focus on motorsports. And - if we're being totally honest - IndyCar racing coverage is a niche within a niche at SBNation.
To me, though, getting back on the IndyCar bandwagon is like buying a stock in a bear market. Right now, the value is low - but I don't expect that to last forever. The sport of IndyCar racing is on the cusp of a major shift in fortune; it's either going to bust or it's going to take off. Such is my faith and love for the sport, I am firmly in the latter camp. The Brickyard's centennial and the possibility of a revolution in IndyCar tech could mean big things for the sport in the next few years.
So here I am. I've had two years to clear my system of ennui and schadenfreude, and I find that I'm excited to be back on the beat. I'm looking forward to a racing season for the first time in a long while.
I think Earl would be proud of me.
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Welcome back Tony...
…and Earl isn’t the only one proud of you…
Hi Mark!
Glad to hear from you! :)
You are validating my inherent mistrust of strangers.
Pop Off Valve - A greasy hot tenderloin of IndyCar goodness!
Yeah, I watch them all the time.
His family is still trying to get funding to finish his Unser family documentary he was working on before he died…
You are validating my inherent mistrust of strangers.
Pop Off Valve - A greasy hot tenderloin of IndyCar goodness!
bear market Indy
Tony, I’m happy you’ve decided to wrestle the bear to top all bears of racing. I too am an Indy guy, and I’ll always have a soft spot for 16th St. and the Speedway. Indy has a very special place for a great number of motorsport fans around the world. It’s my sincere hope that Mr. George’s removal is a sign of a bear market turning bull.
I wonder what you think it will take to get others invested in this bear? The positive legacy of the IRL, amid an ocean of negative, would seem to be that it wanted to keep racing affordable to encourage entrepreneurs investment.
I look at examples like USF1, and wonder “why not Indy?” Right now IRL is poised at a unique juncture, with manufacturers and teams abandoning F1, that should allow a series like the IRL to approach those manufacturers and teams to invest in a unique series, not unlike Cart in the 80’s, that can compete for the television ratings (and sponsorship dollars) that will re-energize the bear that is Indy Style open wheel racing.
I fondly remember the likes of Porsche, Cosworth, etc… at Indy, and the resulting howl of engineering marvels and Tom Carnegie’s announcement of the perennial “new track record.” How do we bring the serious investment, a la, the Dan Snyder, Mark Cuban, Chad Hurley, and Ken Anderson’s of the world into Indy?
I’m curious to hear your thoughts on what can be done? Thanks
Well...
…I mention a bit about this in one of my previous articles, but the first thing that needs to happen is removing the engine manufacturer badging requirement and opening the specs up. Manufacturers don’t want to invest big time money in building a stock/spec V8 – but give them an open set of specs that will let them show off their innovation and ingenuity and they’ll be far more interested.
And then the car has to become more interesting and diverse. No more spec chassis. Like I’ve said before, IndyCar is not a series where the stars drive the ratings – the drivers BECOME stars by racing at Indianapolis. NASCAR has the cult of personality cornered, so it falls upon the IRL and IndyCar racing to let the technology and innovation become the star attraction.
The American public is looking for interesting and unique, not static and dull. And that’s what the current Indy formula unfortunately is stuck on right now – static and dull. Fix that, open things up and let the racing and automotive industry innovate, and you have something that people will be interested in again.
You are validating my inherent mistrust of strangers.
Pop Off Valve - A greasy hot tenderloin of IndyCar goodness!
total agreement
wow tony,
i totally agree with what you are saying and you say it so much better than do i.
kudos, on your return!
"how was I supposed to know?"
Hey Tony
I’m glad you’re back too – by the way NASCAR was a nich inside a nich at SBN until Gluck got here – but other than Jeff’s presence you’ll find SBN’s only NASCAR blog alongside yours in the General index.
Anyway, I agree with you about the changes that have to happen with indy … bring in other motor companies, lift the specs on the engines and on some of the areas of the car – leaving those in place that don’t have anything to do with the driver’s cockpit etc., but what I think that might work with Indy (and I’m going out on a limb here – just to play Devil’s Advocate) is that Indy should become the premier racing series concentrated on alternative power sources. Look at the Audi desiel cars they run at LeMans for example. Why can’t Indy go for electric, or ethynol type fuel sources, and the like? The big thing is to go green right now so think about a racing series that is promoting competition on the track, and in technological inovation while at the same time reducing it’s carbon footprint?
Leiani Munter (is that spelt right) must love me for writng this.
Leilani loves the green...
…and I’m not talking about money! :)
At any rate, IndyCars have been running ethanol for a couple of years (this year they switched from domestic to Brazilian ethanol) but I think that putting ethanol in spec cars hasn’t generated the publicity it could have.
If the Delta Wing car they are going to unveil on the 10th becomes part of the series’ future that could change…
You are validating my inherent mistrust of strangers.
Pop Off Valve - A greasy hot tenderloin of IndyCar goodness!

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