The future of IndyCar PR (or: I CAN HAZ INTERVIEWZ??)

Like all of you, I wonder what the future will bring us.

The Internet has changed the media landscape in ways many of us could never have imagined. Whereas in the past, reporters would have to be on-site and phone their stories in to a copy desk for transcription, now scribes can actually compose and publish their copy on the keypads of their BlackBerry phones.

Naturally, the Internet has simplified greatly the process of bringing the news to the people. The great worry, of course, is that Internet culture will leave its unmistakable imprint upon that process as a result - with disastrous consequences.

Old-school purists don't want to think about what that might look like, but as a blogger with my finger on the pulse of the Internet, I can visualize the future. Hit the jump to see it in all its eye-searing glory.

One of the most intrusive parts of a driver's or personality's job is the press conference. Over the past few years, however, most racing sanctions have relied more and more on alternate methods, including e-mail interviews and teleconferences.

In the future, however, press conferences will be conducted entirely by text message, Twitter, or instant messenger. By means of a special wormhole in time, we have procured a transcript from the near future to show you how it will turn out:

Moderator: hey wassup welcome 2 r pr$$ conf

Driver: sup

Moderator: N/T/S

Driver: dario franchitti/ganassi/target :D

Moderator: so WTG 4 winN @ kansas spdwy

Driver: ikr 100% orsum

Moderator: h3lio wz totally n yr grille 4t lst few laps yo

Driver: ROFLMAO wat w/e h3lio=EPIC FAIL

Moderator: brb MOS

Driver: WTF lame

Moderator: k back so wat r u doin 4 d off-weekend

Driver: ZOMG ima spand it wif mah wyf & IMA GONNA PULAY WIF MAH KITTEHZ

Moderator: wateva kthxbai

Another Internet side effect on the media has been the increasing reliance on non-traditional media and "guerrilla journalism" (viz., CNN's iReporters). Who needs AP style guides, years of journalism technique and ethics classes, or formalized procedures and instruction to be a reporter in this day and age?

In the spirit of the times, we imagine how a cost-conscious IndyCar PR department might outsource their press release writing to the archetype of the Internet age - the 12-year-old with a laptop and a broadband connection:

INDY RACNG LEAGUE LAUNCHES TACHNICAL REVEIW COMITE


LONG BACH CALIF!1!!1 (APRIL 16 2010) - TEH INDY RACNG LAAGUE TEH SANCTIONNG BODY FOR DA IZOD INDYCAR SEREIS ANOUNC3D 2DAY PLANS 2 LAUNCH A TACHNICAL REVEIW COMITE EFACTIEV IMEDIAETLEY


TH3!1!1!!!11 OMG TECHNICAL R3VEIW COMITE WIL F3ATURE LEAGUA AND TEM R3PRESANTATIEVS TAHT WIL MET WEKLEY 2 REVEIW AND DISCUS AL T3CHNICAL PROPOSALS SUBMITED 2 DA L3AGUE BY IZOD INDYCAR S3REIS TAMS!!!!1!1 DA COMITE WIL MAEK A RACOMENDATION 2 BRIAN BARNHART PRASIEDNT OF COMPETITION AND RACNG OPARATIONS FOR DA INDY RACNG L3AGU3 WHO WIL MAEK TEH FINAL DECISION ON DA APROVAL OF AL PROPOSALS


GIEVN!!1!! OMG DA OVARWH3LMNG POSITIEV R3SPONSE 2 DA FORMATION OF TEH ICONIC ADVISORY COMITE IN TEH S3ARCH FOR OUR NEXT-GEN3RATION CAR W3 HAEV DACIEDD 2 CR3AET A SIMILAR PROC3S FOR AL TACHNICAL PROPOSALS PRASENT3D 2 DA L3AGUA TAHT WIL ALOW DISCUSION IN A MOR3 TRANSPAERNT FORUM BARNHART SADE


AL!!11!1!!! OMG LOL PROPOSALS PR3SANTED BY TEMS 2 DA COMITE ALONG WIT DA FINAL RULNG BY BARNHART WIL B POST3D 2 A PARTICIPANT-ONLEY WAB SIET GIVNG TEMS EQUAL AC3S 2 RULES INT3RPRETATION INFORMATION!!!11!!! OMG WTF

...As William Shakespeare once wrote, "O BRAVE NEW WURLD DAT HAZ SUCH PPL IN IT"

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