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The Anonymous Championship: IndyCar season title lacks name, meaning

Dario Franchitti, driver of the #10 Target Chip Ganassi Racing Dallara Honda kisses the trophy after winning the IndyCar Series Championship at the IRL IndyCar Series Firestone Indy 300 on October 10, 2009 at the Homestead-Miami Speedway in Homestead, Florida. (Photo by Darrell Ingham/Getty Images)

The Borg-Warner Trophy. One of professional sports' most storied and famous awards. Do you know who wins this? Of course you do. The Indianapolis 500 champion, of course.

Now, here's the $64 question: what's the name of the IZOD IndyCar Series championship trophy?

I'll give you a minute.

Time's up. It was a trick question... there isn't one. A name, that is. It's just the "championship trophy."

I think that maybe this should be addressed. You know, while we're thinking about award names already.

Star-divide

It's been the big news of the week, this whole issue of naming separate oval and road-course champions during the IndyCar season and putting some of the series' hallowed heroes' names on the trophies. From all reports, the oval champion's trophy is going to be named after A.J. Foyt (67 victories, 7 titles), and it seems crazy not to name the road-course trophy after Mario Andretti (52 victories, 4 titles).

That's all well and good, but to have those two awards named and let the championship trophy remain nameless... well, it just devalues the series championship immensely, particularly in the context of a top-level racing series.

With all of the history wrapped up in the Borg-Warner Trophy, as well as the names and faces of the Indy 500 winners it celebrates, it is something that racing drivers aspire to win. The IndyCar series championship trophy? For all we know, it is just one of those resin or glass plaques that you can buy online for a couple of hundred bucks. Of course that's hyperbole, but how would we know? Most of us have never seen the damn thing, and I have a hard time believing anyone cares that much outside of those who won it.

That, my friends, needs to change... and fast.

I don't know whether the IndyCar series championship trophy will ever gain the kind of hallowed respect that the Borg-Warner Trophy enjoys, but it certainly needs an image boost - particularly if two subordinate trophies will have names and histories starting this season.

So here's your wake-up call, IndyCar. Your championship trophy needs a name and a makeover. Now, as far as the physical trophy itself - well, get creative. It'd be nice to have something as impressive and imposing as the Borg-Warner or the Stanley Cup, but whatever you do, make it significant. Have the championship winners inscribed on the base - maybe even include the team owner and crew on there as well. Give the drivers and teams a facsimile to keep but keep the trophy itself in rotation from year to year.

As for names, well, there are plenty of options. There is a faction that believes that IndyCar should adopt the Vanderbilt Cup since Champ Car is no longer using it, but beyond the now-pejorative connection with Champ Car, the history of the Vanderbilt Cup does not necessarily reflect or connect with IndyCar's. Here, then, are a couple of suggestions off the top of my head of some good candidate names:

  • The Hulman Cup. This is the obvious first choice for anyone who knows anything about IndyCar racing. There probably wouldn't be IndyCar racing if Anton Hulman hadn't rescued the Indianapolis Motor Speedway from obscurity after World War II. The Hulman-George family, of course, owns the Indianapolis Motor Speedway; the Hulman name, furthermore, stands for a strong tradition of philanthropy in Indiana.
  • The DePalma Trophy. Named after Ralph DePalma, an Indy 500 winner and winner of the most races sanctioned by AAA. DePalma won over 2000 races in his career and was well-known for his sportsmanship as well as his skill. He competed in the inaugural Indy 500 in 1911 and won the race in 1915.
  • The Donohue Memorial Cup. This is my sentimental favorite. Mark Donohue is a legend to any fanatic of American motor racing. Perhaps one of the sports greatest all-time multi-discipline competitors, Donohue was a star in almost every form of top-level racing until he died in 1975 from complications stemming from a racing accident. More than just a star driver, he was also an innovative engineer, often tuning his cars himself to get their maximum performance. Winner of the 1972 Indianapolis 500 (Roger Penske's first victory at Indy as a car owner), Donohue's versatility and outright talent is a standard against which every champion motor racer should measure himself.

See? There are three great options and I wasn't even thinking hard. I'm sure that we can get some more terrific candidates (if you have an idea, post it in the comments).

The point is, it's hard to get drivers excited about winning a championship that is so subordinated to the Indy 500 trophy that even people within the sport itself can't tell you its name. It's an anonymous championship, and anyone who grew up watching Winston (now Sprint) Cup racing knows that it's tough to build interest in a season of auto racing when the title that's on the line is so obscure.

I can't recall the last time I heard an IndyCar driver say that his goal was to win the IndyCar championship. It's almost always about winning the Indy 500. The car counts at Indy versus the rest of the year seem to bear that out. If the IndyCar powers-that-be want to drive up competitor interest, wouldn't the first step be to make the overall season title extraordinarily attractive rather than a footnote?

Sometimes in order to build on history you need to create a bit of it first.

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What is the name of this trophy (http://en.wikipedia.org/wiki/File:Copa_de_campe%C3%B3n_del_mundo_(Fernando_Alonso).jpg)? Ouch, I’ve never heard about the Formula 1 drivers champion trophy’s name. Neither in rally, touring cars, sports cars or anywhere else. This shouldn’t priority, but having great races on great circuits with great drivers, teams and cars. As McQueen said, it’s only an empty cup.

by NaBUru38 on Apr 29, 2010 4:20 PM EDT reply actions  

F1 doesn't need a trophy, because...

…it’s the WORLD CHAMPIONSHIP. And arguably the DRIVERS’ championship is secondary to the constructors’ championship in that series… :P

IndyCar needs a championship trophy that means something to keep teams, competitors and sponsors interested in sticking it out a full season. Else, why bother doing anything but an Indy-only program? It’s cheaper, pays more than the championship, and has THE BIG TROPHY.

IndyCar wants its championship to matter – if that’s the case, then they need to attach some mystique and marketability to the championship itself. Otherwise, it’s just a bunch of disconnected races that they can seed across two or three TV networks.

NASCAR got their big TV deal by making the championship the most important thing in their series, not because of the Daytona 500.

You are validating my inherent mistrust of strangers.
Pop Off Valve - A greasy hot tenderloin of IndyCar goodness!

by Tony Johns on Apr 29, 2010 4:32 PM EDT up reply actions  

Could not disagree more!

[it’s the WORLD CHAMPIONSHIP. And arguably the DRIVERS’ championship is secondary to the constructors’ championship in that series]

Not even close. The World Driver’s Championship absolutely doesn’t need a name and never will.

Do you know what the ‘Jim Clark’ Trophy is? If not, go and look it up and you will realize why putting a name on a Championship can’t make it any more relevant or interesting.

NASCAR only got a big TV deal after Jim France persuaded NBC to show the 1979 500 live. In return the race delivered an astonishing finish, a big fight and huge ratings. NASCAR hasn’t looked back since.

But I still love you Tony. :)

by Declan Brennan on Apr 29, 2010 4:59 PM EDT reply actions  

Wha?

Not sure I see what your argument is, Dex. Wasn’t Tony saying just that, that the F1 World Driver’s Championship doesn’t need a trophy with a name?

by The Speedgeek on Apr 29, 2010 5:21 PM EDT up reply actions  

Dex, Dex, Dex...

The Drivers’/Constructors’ Championship was tongue-in-cheek, mate… hence the :P

As for NASCAR’s TV deal, NASCAR still had a jumbled TV schedule up until 2001 – maybe I’m the only one old enough to remember looking on ESPN, ESPN 2, TNN, TBS, ABC, CBS, etc. for races back in the day… ;)

You are validating my inherent mistrust of strangers.
Pop Off Valve - A greasy hot tenderloin of IndyCar goodness!

by Tony Johns on Apr 29, 2010 6:17 PM EDT up reply actions  

Great point.

I acutally had the same reaction over the past couple of days as I pondered names for the road/oval trophies. I was thinking that the overall championship was the PPG Cup, but then remembered…oh, wait, that was like 9 years ago. Uh, what is the championship trophy called?

Yep, they need a name for the big cup. I’m OK with it being named after Tony Hulman, Ralph DePalma, Mark Donohue, Wilbur Shaw or Louis Meyer. Any of those is good.

by The Speedgeek on Apr 29, 2010 5:19 PM EDT reply actions  

I probably should have mentioned...

…that I believe the championship trophy/cup should probably not be tied to a sponsor. That way you build history and don’t mortgage goodwill like NASCAR did when RJR dropped out.

You are validating my inherent mistrust of strangers.
Pop Off Valve - A greasy hot tenderloin of IndyCar goodness!

by Tony Johns on Apr 29, 2010 6:15 PM EDT up reply actions  

borg-warner

I thought the name of the championship trophy was the Borg-Warner Trophy. Like hockey is the Stanley Cup.

by reddcarr on Apr 29, 2010 9:31 PM EDT reply actions  

Borg-Warner Trophy

The Borg-Warner Trophy is the award given out to the winner of the Indianapolis 500:

You are validating my inherent mistrust of strangers.
Pop Off Valve - A greasy hot tenderloin of IndyCar goodness!

by Tony Johns on Apr 29, 2010 10:16 PM EDT up reply actions  

Dex

NASCAR grew as a live TV sport because of the events of the events at Daytona in 1979.

The Trophy doesn’t need a name as much as the series needs to regain credibility. I suppose what I’m saying is that the series has way more issues than the name on the champion’s trophy. There are trophies and titles all over the world in major sports that have no iconic name attached to them.

by Declan Brennan on Apr 29, 2010 10:19 PM EDT reply actions  

I guess my point is...

…those trophies that don’t have iconic names attached to them have little meaning outside their narrow context.

However, the Sprint Cup, the Stanley Cup, the Lombardi Trophy, etc. all cross demographic lines because of their history and meaning.

I agree that the series has issues that need resolved – and I think Bernard and co. are doing some good work towards resolving them – but in advertising and music there’s a term that describes what I’m talking about: a “hook.” You need a hook to get people’s attention if you want them to care about the IndyCar championship.

Diehard fans know that the IndyCar championship means something, but outside of the cloistered ranks of the sport the general public only knows and cares about the 500-Mile Race. In F1, people care like that about Monaco, but the WORLD DRIVERS’ CHAMPIONSHIP is an enormous deal. IndyCar’s championship has none of that stature and none of that image cachet.

I guess what I’m saying is that in this day and age, people love stories – whether they watch reality TV or “Lost” or what have you, they’re interested in journeys that lead to an expected resolution. They have no patience anymore for episodic, disconnected entertainment by and large. That’s why an overhaul of the IndyCar championship makes sense to me, because it establishes an overall story for the season and invests people in its pursuit.

You are validating my inherent mistrust of strangers.
Pop Off Valve - A greasy hot tenderloin of IndyCar goodness!

by Tony Johns on Apr 29, 2010 10:33 PM EDT up reply actions  

Agree with all that.

Nobody’s claiming that naming the trophy that the series champ gets is going to solve ALL of the League’s problems, just the one problem that there’s no identity of the prize itself. Every other American sporting league has an identifiable prize with a name, so if we want to interest people who are used to following other sports, it’s probably not a bad idea to do the same. Nobody can proclaim that “it’s the Quest for the Cup!” because the cup has no name. This can be fixed easily (with a press release and some instructions to the media folks to begin referring to the season-ending prize as the Hulman Cup or whatever) and cheaply (uh, like $100 to the guy who does the engraving on the trophy). You have a fan- and media-vote for what it’s called to get everybody involved, do the press release and engraving, and you’re set.

Meanwhile, yes, we’ve got lots of other problems. We’ll fix those, too.

by The Speedgeek on Apr 30, 2010 11:45 AM EDT up reply actions  

Traditions or Legacy or just plain Last year?

The Indy-500 means something great, Long Beach Means something, and the annual points championship means something. How much is each race worth right now? What are the drivers making for salaries and bonuses…that determines how great the trophie is. Prize money not tropies Mr. Bernard-thats what the drivers want…Show us the bottom line, who needs tropies?

by greasegeek on Apr 30, 2010 8:12 AM EDT reply actions  

Since the trophy still reads "Indy Racing League"

I think it’s only appropriate to honor Tony George. The George Cup? If only there was a crack in it, like the Liberty Bell.

In all seriousness, the Hulman Cup works for me, as would The Vukovich Memorial Cup (call it The Vuk’ for short).

I love to play baseball. I'm a baseball player. I've always been a baseball player. I'm still a baseball player. That's who I am. - Ryne Sandberg

by Bill Potter on Apr 30, 2010 10:04 AM EDT reply actions  

tropy...

I believe they are getting a new tropy this year. The display at Barber mentioned something along those lines….

TN Sports fan in Hoosier Country....

by Evanbio on Apr 30, 2010 12:12 PM EDT up reply actions  

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Pop Off Valve [POP awf vālv] - noun 1. A spring-loaded relief mechanism on a turbocharged engine that releases excess pressure within the engine manifold; 2. An IndyCar blog intended to release excess opinion within the fan community.

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