Pop Off Valve, for IndyCar fans

While the TV exposure for women's basketball is growing rapidly, no one is suggesting it will approach men's basketball or football, the two college sports that generate the most viewers and revenue. But television executives see it as one of the key sports on the next tier.

"Men's basketball and football are kind of in their own world; then you have all these other sports," Silverman said. "Women's basketball is right up there at the top as far as how well it looks on TV, how well it translates into people being interested in watching."

...you probably haven't heard much of anything about UConn closing in on UCLA's streak yet. To date, there's been a stunning lack of interest from the mainstream sports media concerning one of the great athletic feats of our time: winning 87 consecutive college basketball games since 2008. Basketball fans who follow the game closely — men, especially — are stumped when you ask them what important event is happening this week. Try it for yourself and see.

"If they were truly inclusive of women, they would try to integrate them into their programming, rather than secluding them off in a ‘pink ghetto,’" Jessica Wakeman, a staff writer for the pop-culture blog, The Frisky, told the entertainment and media website, The Wrap, back in October. "It’s the ghetto-ization, or pinkification of something that was created for men."

But that would seem the central challenge of a site like espnW: How do you redefine the coverage of sports for women, when so much big sports media coverage reflects and glorifies the sensibilities of men?