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"Planks" for the entertainment: IndyCar drivers' rain delay hijinks
Bored race car drivers are dangerous animals. Give them a rain delay or red flag, and most of them will pass the time giving full rein to devious behavior. During today's rain delay at Indianapolis, however, instead of "pranks," some drivers were doing "planks." Planking, apparently, is the...
The millionth treatise on social media and sports
...or, How I Learned To Stop Worrying and Love the Twitter Let there be no mistake: sports agents and commissioners hate most social media, particularly Twitter. PR and marketing people are all about "controlling the message." And that's exactly what is the easiest to lose on social media -...
All's Fair In Love and Twitter...
A quick spin through the post-race comments from IZOD IndyCar team PR releases seemed to indicate that the Honda Indy Toronto was all unicorns, rainbows, baby seals and sponsor mentions, mixed with an occasional allusion to a "learning experience." Very scarce were direct references to what Versus...
He's not big-league, he's my brother: IndyCar's need to connect with the common fan
When you see Milka Duno's lap times on IndyCar.com's timing and scoring monitor, you wonder how on earth the officials of the IZOD IndyCar Series can possibly justify keeping her around. But when you see her with fans in the paddock, a lot of those questions go away. You realize that she gets her...
